(EXL) New Media Video App. Treatment MB 122

Kameron Williams

9/10/18

Brand Treatment

1.  The target brand for my video is going to be XXL Magazine, a hip hop magazine that showcases media that details on the hip hop culture, music, names, reviews, etc.
2.   My audience is going to be aimed towards music listeners and people who find interests in hip hop artists and their differences compared to others of the same category.
3.   The video will start with one character walking into their apartment, internally monologuing his dream of becoming a music producer.  The video will proceed to a second character also monologuing to himself about him stopping at nothing to achieve his dream of being a rapper.  The second character sees the first character, they join together in the same room, and begin working on another song, the video fades to black, the music continues to play for a few more seconds until it fades out.