XXL Treatment

Kameron Williams

XXL

    The brand that I chose for the project is XXL, a brand that focuses on music, entertainment, and fashion.  For my social branding video, I will be showing my talent who happens to make and produce his own music.  Focusing on the musical aspect of XXL, my talent focusing on developing his craft as a musician and producer will work wonderfully with a brand like XXL.  The clip shows the “humble beginning” approach that most people in the entertainment industry claim they have.  My clip will show the realism and the natural vibe that my talent gives as he creates his music.  This will show the audience watching the video that what is happening on the screen is not just for show.  The interests and hobbies that people see on the screen is what that person has been mending and molding for years, and even before someone starts taking their craft seriously.

    My intended audience will be aimed towards the music lovers, social media users, and the younger generations living in urban areas.  Working with, I have no choice but to discuss it and finds a way to attract that crown of individuals who enjoy to listen to a similar genre of music that is being displayed in the clip.  The clip will show my talent producing a hip hop style beat, and this is where I believe most of the audience will fall under since that category of entertainment is top priority as of now.  Garnering a connection with social media users will expand the name of the brand musch more by sharing, liking, and maybe even someone making their own content about the person making the music. The younger generation is a group of people that can be intrigued towards a certain topic quickly, but just as quickly disengaged if it does not please them.

Showing the interesting come up of a music producer is something relatable to that audience.  This will show the people in that situation that you can make it out of that situation if you want as well, because someone else is already doing it.

The goal for this clip is to bring attention to new artists with their own approach to music. It is to show the mind that is behind the music, and see what they are doing it for.  Are there reasons powerful or weak?  Are the reasons compassionate or shallow?  My goal for this clip is to give the audience a new perspective on topics that they may have no knowledge of.